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The Alignment Factor: Leveraging the Power of Total Stakeholder Support, by Cees B.M. Van Riel
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The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.
Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication.
The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.
- Sales Rank: #827151 in Books
- Brand: Brand: Routledge
- Published on: 2012-05-06
- Released on: 2012-03-27
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .58" w x 6.14" l, .90 pounds
- Binding: Paperback
- 256 pages
- Used Book in Good Condition
About the Author
Cees B.M. van Riel is Professor of Corporate Communication at Erasmus University, the Netherlands. His other publications include Essentials of Corporate Communication (Routledge, 2007).
Most helpful customer reviews
0 of 0 people found the following review helpful.
Outstanding!!!
By leesa
A must have for any reputation management professional seeking a practical guide to building stakeholder alignment. Van Riel has the power to simplify complex topics into easy to understand bite size takeaways that you can implement in your company. Highly recommended.
0 of 0 people found the following review helpful.
interesting!
By Inge
Cees van Riel wrote a very interesting book on stakeholders alignment and the Role of corporate communication in this matter! The only thing the book lacks is a description on how you do iT in reality...
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